Our privacy commitment to you
Toluna is an online data collection group focused on providing high quality data to our clients who are from many different business sectors. We build and maintain large online member panels, providing real-time digital member insights to our clients via our research survey and analytics platforms. You can be assured your privacy and the confidentiality of your information is of the utmost importance to us.
The information we collect
Toluna gathers personal information about you when you become a member of the OpinionsUSA Panel (the "Panel"), which we run for and on behalf of our client, who is a US-based not for profit, social welfare organization ("Our Client"). Your participation in any of the surveys we carry out for Our Client is voluntary. After registering we will ask you to provide us with more personal information so that we may invite you to appropriate surveys. To become a OpinionsUSA Panel member, we ask that you fill out a registration survey that gathers some personal and some general member information about you, such as your postal mail address, email address, and phone number, so that we can send you invitations or call you to participate in our upcoming surveys. We may also send you newsletters to make you aware of Panel updates or contests running on the Panel. The other information we gather, such as your name, gender, birthday and employment status, or other types of personal information, such as racial or ethnic origin, political affiliation, and medical information, is for matching you with the appropriate research projects. Your birthday is used to automatically update your age for us to target age-related marketing groups. We ask you for this information as a means to see if you might qualify for particular projects. All contact will be sent to your primary postal mail and/or email address or phone number that you gave to us upon registration. If you become a Panel member, your information (e.g. first and last name, postal and email address, landline or cell phone number, etc.) is also used for the purposes of incentive fulfilment. When incentive Points (see below in OpinionsUSA Terms) are deposited in your account and you wish to redeem them, this information is required so that we may send your reward to the appropriate recipient address. From time to time, a third party may be used for issuing checks or processing the delivery of rewards; your personal information will not be used by such third parties for any other reason except to deliver your reward.
Use of this information
The information you provide to us is processed for the purpose of building and operating a proprietary database of members for Our Client, in order to conduct marketing research studies. If you are a member of the Panel, your information is stored in our proprietary database so we and Our Client may call upon it to determine which people match up with specific research studies. If we think your profile makes you a potential candidate for a study, we will contact you via postal mail, phone and/or email to invite you to participate in such opportunity.
We do not sell or transfer the personal information collected about you, except that we do share your personal information with Our Client, solely for the purposes of research and the operation and administration of the Panel, and with third parties who process such information on our behalf for the purposes of validation, monitoring and providing rewards to you for participating in the surveys.
From time to time Toluna may use third-party software for phone list management and phone distribution, or may use third party list management providers to match the members of our Panel to members of other lists or panels, or to validate accuracy of personal information you provide. We may use third parties to provide us with data they have collected about you, and append this data to your demographic profile. In such cases only a minimum amount of information is transferred to these third parties so as to enable them to perform specific functions on our behalf.
We use Local Shared Objects, such as HTML5, to store content information and preferences. Third parties with whom we partner to provide certain features on our website also use HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5.
As is true of most websites, we gather certain information automatically and store it in log files. This information may include Internet protocol (IP) addresses, browser type, referring/exit pages, operating system, date/time stamp, and/or clickstream data. We may combine this automatically collected log information with other information we collect about you. We do this to improve services we offer you, to improve analytics, marketing and site functionality.
We use Digital Fingerprinting technologies ("Technology" or "Technologies") to assign an alpha-numeric unique identifier or "Machine-ID" to your computer to identify and track your computer for the purposes of assisting Our Client in ensuring the integrity of survey results. The Machine-ID will be created by using the Technology to analyze publicly available information and data obtained from your computer's web browser and from other publicly available data points, including the technical settings of your computer, the characteristics of your computer and its IP Address. We may; (a) link or associate your Machine-ID to you and any of your personal Information; (b) share your Machine-ID with Our Client and with other sample or panel providers; and (c) receive or obtain a Machine-ID linked to you from a third party, including without limitation a sample or panel provider or Our Client, however we will only provide such information to any third parties (including Our Client) on an anonymized basis.
We will not use digital fingerprinting technology to track your online activities; and will not disrupt or interfere with the use or control of your computer or alter, modify or change its settings or functionality.
Social Media Widgets
Access to Your Information; Update, Correct, Delete Information
If you are a Panel member and terminate your membership, we will no longer use your personal information for any purposes other than accumulative reporting, but in accordance with our backup procedures, we and Our Client will retain your personal information until it is eventually destroyed in accordance with our policies and we will continue to employ the security procedures and technologies to keep your personal Information safe.
How you may end your membership with the Panel
Questions or Complaints
Panel members are randomly selected to win prizes for participation in surveys, polls, and other promotions. All winners are notified by mail, email and/or phone of their winnings. For more information, please see our Terms at the foot of this Policy. Toluna may communicate the first name and first initial of last name of winners via newsletter to all members.
Notification of changes
We take stringent measures to ensure your information is kept secure. Access to all personal information is restricted and limited to few key personnel. Our website security is reviewed periodically and can only be accessed via our password policy. We will never ask you for financial information such your credit card details or other highly sensitive information such as your social security number to be used as part of our research. However, we may be required by law to ask for your social security number or other government-issued identifier to comply with reporting laws and regulations if you are the recipient of survey incentives. We use SSL encryption when collecting or transmitting such sensitive information.
From time to time, we may offer visitors the ability to voluntarily link to other sites. Toluna does not review, and is not responsible for, the content or effect of the privacy policies of these sites.
You may be able to log in to our Site using sign-in services such as Facebook Connect or an Open ID provider. These services will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign-up form. Services like Facebook Connect give you the option to post information about your activities on this Web site to your profile page to share with others within your network.
Toluna will not knowingly collect any information from any child under the age of 14 without permission from his/her parents, legal guardian or an adult responsible for the care of the child. We comply with COPPA, the EU "Safer Internet Program" and the ESOMAR guidelines in relation to surveys concerning children and young people.
The Privacy Officer
Toluna USA Inc.
21 River Road
Wilton, Connecticut 06897
Last Updated: December 2017